Understanding Video Production: Video Approaches | Part 2

Jul 7, 2022 | Video Production | 0 comments

In Part 2 of this series, we continue to take a look at some of the best ways to use video for your business.

In last week’s video, we discussed using the right kind of video for each step of the buying process. Today, let’s talk about what kind of videos you should be using for your video marketing plan.

Many businesses use video to attract, educate, convert, and retain customers. What kind of video makes a big difference. How-to videos, explainers, webinars, testimonials, and product demos can be used at different points in the sales process.

  • How-to videos: How-to videos are a great way for businesses to connect with their client base by providing them with valuable information and education. These videos can be used to teach customers how to use a product or service, how to solve a problem, or how to complete a task.
  • Explainer Videos: Explainer videos are a staple in the video production industry because they are an effective way to communicate complex information in a way that is easy to understand.
  • Testimonials: Testimonial videos feature real people talking about their positive experiences with a product or service, and are a great way to build trust and credibility with potential customers.
  • Product Demonstration: A product demonstration video is a video that shows how a product works. It can be used to educate potential customers about the product, to show off its features, or to answer any questions they may have. Product demonstration videos can be a valuable tool for businesses of all sizes.

I would love to sit down with you and discuss how video can make a big difference in your marketing Robertson Professional Media has over 20 years of experience. We will walk you through each step of the video process. Reach out today.