Understanding Video Production: Promoting Through Video

Jul 7, 2022 | Video Production | 0 comments

Video marketing is a powerful tool that can be used to reach a wider audience, engage with potential customers, and boost sales. Videos can be used to tell stories, explain products or services, or simply entertain. When done well, video marketing can be a very effective way to connect with your target audience and build relationships.

Here are a few tips for promoting through video we’ve learned from 20 years of experience:

  • Your videos need to be high quality. Your videos should be well-produced and easy to understand. They should also be relevant to your target audience and their interests.
  • Use and then re-use video on social media. Social media is a great platform for sharing videos. Make sure to post your videos on all of your social media channels and encourage your followers to share them as well.
  • Run video ads. You can run video ads on YouTube, Facebook, and other platforms. Video ads can be a great way to reach a wider audience and target your ads to specific demographics.
  • Track your results. It’s important to track your results so you can see how effective your video marketing campaigns are. Use analytics tools to track how many people are watching your videos, where they’re watching them from, and what actions they’re taking after watching your videos.

Don’t want to do the heavy lifting? Let Robertson Professional Media take care of the technical details so you can focus on selling products. Reach out for a free consultation today!