Understanding Video Production: Brand Message Videos (BMV)

by | Sep 1, 2022 | Video Production | 0 comments

Video marketing is a powerful tool that can be used to increase brand awareness, generate leads, and drive sales! One of the most powerful forms of video marketing is the brand message video. The video production industry sometimes likes to call it a sizzle reel.

When done well, brand message videos can help businesses connect with their target audience on a deeper level and create a more memorable impression! For example, videos can be used to:

  • Tell Your Story: Our tagline for a reason. Brand message videos are a fantastic way to share your brand’s story with the world. This can help to build trust and credibility with potential customers, and make them more likely to do business with you.
  • Educate your audience:BMV’s” can be used to educate your audience about your products or services. This can help to increase their understanding of what you offer, and make them more keen on buying from you!
  • Demonstrate your products or services: Brand message videos can be used to demonstrate how your products or services work. This can help to show potential customers the value of what you offer.
  • Create a sense of urgency: A classic video production technique is creating a sense of urgency! Sizzle reel’s can be used to create a sense of urgency around, let’s say, a juicy offer. This can help to motivate potential customers to take action before it’s too late.
  • Drive traffic to your website: They can be used to drive traffic to your website from social media. 

If brand message videos sound like a good investment, you’re right! But will your phone camera cut it? Video production doesn’t have to be daunting, give us a call today for a free no-obligation consultation!