Five Tips To Help You Engage Potential Customers With Video Content
Staying relevant on social media as a business is necessary to increase traction, reinforce your brand, and improve your brand awareness. Using video content as a marketing tool to leverage social media can be of significant benefit to you. However, as a business owner, it can be difficult to come up with compelling video content while running your business.
Therefore, it’s best that you hire the services of a video producer to help you create videos that tell your story. To ensure that you create videos that will effectively help you with social media marketing, Robertson Professional Media has listed five tips to help you engage potential customers with video content. Keep reading to know what they are.
Tip #1: Decide who will be the “face” of your video
Video content needs to be engaging and compelling to captivate your audience. Therefore, when creating a video to improve your brand recognition, it’s important to choose a person who most of your target customers can relate to, to be the face of your video and business.
Tip #2: Post to social media weekly
Posting video content related to your brand and product will get unique customers to interact with you every day and improve social media traction. Along with posting at least once per week, it’s necessary to post appealing video content.
Tip #3: Don’t sell, tell
Instead of pitching your products and services through every video you post to your social media page, look for innovative ways to tell your story. Keeping your audience engaged by using different storytelling techniques will help you reinforce your brand in an effective way.
Tip #4: Be personable
To build brand loyalty, be personable, and connect with your audience and potential customers by creating vibrant video content instead of something drab and monotonous. Also, make sure to engage with your audience by replying to comments and feedback.
Tip #5: Show how your products can help customers
Many brands make the mistake of replicating content posted by other brands. To get your audience interested in purchasing from you, it’s essential to show them how your products and services can help them through your video content.
If you’re looking for a video producer in Fayetteville, AR to help you create relevant content for your social media, reach out to the experts at Robertson Professional Media. As a boutique video production company, we take pride in bringing excellent video content to our clients at affordable rates. With over twenty years of experience and expertise, we can help you create engaging and innovative videos that’ll help reinforce your brand and pitch your products and services to the audience. We offer a full line of professional video production services to clients across Bentonville, Rogers, Lowell, Springdale, Fayetteville, Fort Smith, Van Buren, and the surrounding areas.