Demonstration Videos Intro
Todd Robertson here with Robertson Professional Media. Today we're going to talk about demonstration videos.
Our example here is a video we produced with American Sanders. It was actually a series of short instructional videos about using rental equipment from Home Depot to sand and finish wood floors. We shot on location in North Carolina. The runtime for the video series was about an hour.
Believe it or not, we shot the whole series in one day. The key was good pre-production. We had mapped out each section beforehand and knew what video we needed for each section.
Demonstration videos are helpful when you have a product the end user might be intimidated to use. You can walk the viewer through operation of the product step by step while showing features and benefits along the way. If you have questions about what kind of video's right for your business, contact Robertson Professional Media. Thanks for watching.